FOUNDER · YUHO YANG
When I worked at an academy in Mongolia, I knew each student needed different help, but I never had the time to tailor it to every one of them. I started SYNK to do that work with technology.
THE REASON
As deputy director of Skyline Edu, an academy in Ulaanbaatar, Mongolia, I advised students and ran classes. What mattered most, I thought, was knowing each student: what they were good at, where they got stuck, what they valued, and how they studied. Only then could I help them in a way that fit. But I did not have enough time to do that for every student. So I started building a personalized system, and that is where SYNK's technology began.
The near-term goal is for students to reach TOPIK level 4. Studying in Korea usually requires level 3, and without level 4, students face limits when they graduate and look for work. More students come to Korea hoping to work than many people expect. So I don't want to build lessons that are fun but leave no real skill behind.
Today anyone can make a lot, quickly, with AI. But when you work with AI, it is easy to get carried along by what it produces. To tell AI “this part is right, this part is wrong, try again,” you need to think critically. And for that, you first need to know what you like and dislike and what kind of life you want.
That ability grows by doing. You make something from your own ideas, put it out, take criticism, and sometimes get reviews you never expected. Those experiences need to add up, and learning Korean leaves plenty of room for them. My final goal is to help the students who learn this way become leaders.
Yuho Yang · SYNK
WHAT MATTERS
People learning the same Korean want different things. One wants to go to a Korean university; another wants to start their own business. So what to learn first, and which TOPIK level to prepare for, depends on each person's goal. Goals also change along the way, so we never lock in a plan based on a single first score.
I think it matters to say what you think, listen to other views, and see your part through to the end. You should be able to explain not only the result but what you tried and why you changed it, in your own words. What I care about most in building SYNK is making learning enjoyable, so that a sense of achievement carries people into the next challenge.
Repetitive work, like organizing and copying information, can be left to technology. I believe people should spend the time that frees up on feeling, experiencing, and learning things for themselves. Good memories along the way matter too.
BUILDING SYNK
The personalized approach I first built to fit each student now runs through four kinds of work. Whether it is education, a company's work, content, or preparing to study abroad, we first understand a person's goals and situation and then look for the help that fits.
Some courses and services are still being prepared. Please check each brand's page to see what is available now.
BACKGROUND
I studied architecture and psychology, worked as a performer on stage and on screen, and served as deputy director of an academy in Mongolia. Architecture gave me an eye for structure, psychology an interest in how people think and act, and the stage the experience of making something together with others. Today I put all of this into planning and building SYNK.
THE COMPANY I AM BUILDING
SYNK has to show through results that it really helps. I will check whether people understand SYNK's suggestions, make their own choices, and can use them in their own studies and work.
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